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TRUE.FALA
Tangible visual identity for biodegradable fashion

True.Fala is a Slovak sustainable fashion brand created by sisters Dominika and Petra Zarska specialising in mutli-use biodegradable apparel. NICEGUY came in to make them a new, coherent visual identity that stands out and focuses attention on their products.

We chose a minimal but bold approach with both typography and colour that ensures brand recognisability but also lets photography do most of the talking. BÁra TabaČkova set the brand’s photo direction, making sure the potential clients will see the products in real-life situations and can almost sense how the premium materials would feel on their own skin.

WWW.TRUEFALA.COM
@TRUEFALA

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LOGOTYPE: SETUP TYPE
Campaign photography: MarianNa TomanovÁ
Campaign & BRAND PHOTO DIRECTION:BÁRA TABAČKOVÁ
STATIONERIES PHOTOGRAPHY: SHOOT ME A RIVER
VERBAL IDENTITY: OLIvER MERES

© 2025