slovak basketball AIMS HIGH

Thanks to the comprehensive new strategy and visual identity, the Slovak Basketball Association (SBA) has entered a new, confident era. Supported by the slogan Mierime vysoko (We aim high),

the rebrand supports SBA’s long-term vision of popularising and improving Slovak Basketball.
The ambitious initiative aims to raise the profile of basketball on the Slovak sports scene, attract new and younger fans, and motivate the players and coaches to dream big.

Visually, the new Slovak Basket brand works with the motif of an upward-facing arrow and highlights the ‘SK’ in ‘Basket,’ set in a custom typeface by Setup Type. You can find the new identity on the jerseys of both women’s and men’s national teams, and soon, you will be able to get one for the basketball fans in your life from SBA’s merch stores, as well.

BASKET-15
BASKET-13
BASKET-14
BASKET-31
BASKET-04
BASKET-05
BASKET-06
BASKET-07
BASKET-08
BASKET-09
BASKET-10
BASKET-11
BASKET-72
BASKET-19
BASKET-16
BASKET-50
BASKET-34
BASKET-66
BASKET-38
BASKET-39
BASKET-49
BASKET-17
BASKET-48
BASKET-61
BASKET-33
BASKET-45
BASKET-47
BASKET-75
BASKET-43
BASKET-74
BASKET-32
BASKET-53
BASKET-52
BASKET-23_
BASKET-20
BASKET-21
BASKET-22
BASKET-70
BASKET-65
BASKET-68
BASKET-25
BASKET-55
BASKET-57
BASKET-57-
BASKET-59
BASKET-84
BASKET-54
BASKET-81
BASKET-82
BASKEt-83

Strategy: Pavol kyselica
typography: setup type
Lookbook Photography: Jakub Čaprnka
Photo direction: bára tabačková
Match photography: slovenskÁ basketbalová asociácia
animation: trukru studio
Models: Nikol; Miroslav

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