minor minutes
Wristwatches for kids
We designed the visual language for the Swedish watch brand Minor Minutes – everything from the name and brand identity, through the promo campaign to the watch face itself.
Minor Minutes (or MinMin for short) helps kids to learn how to read the clock through a clearer visualisation on the watch face and by saying the time out loud (literally) at the push of a button.
Taking inspiration from kids’ TV shows, exciting toys and spending the entire day outside, the brand draws kids in without talking down to them and appeals to design-minded parents without missing out on any fun.
To make Minor Minutes stand out in its category, we infused it with a strong personality and tons of positivity. We designed a delightfully chunky logo, lively typeface, packaging, advertising, promotional items, and even the watch face to capture the excitement of childhood.
naming & copy: thomas pokorn
logotype: setup type
campaign photography: Fabian Engström
product Photography: allt studio
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